Wednesday, November 21, 2012

Neon exhibition lights up Reno again


Two cowboys stand next to each other, their arms crossed, their legs spread, and their brightly colored neon chaps overlapping, the right leg of one merging with the left leg of the other.

The shine didn't last. When the Mapes closed in 1982, it was so out of date, the elevators still were human-operated. Still, there's plenty of nostalgia for the old place, as well as for other Reno landmarks that became regular stops for tourists. Those memories are the main attraction of "The Light Circus: Art of Nevada Neon" at the Nevada Museum of Art through Feb. 10.

Reno collector Will Durham has worked for the past decade to build the collection. He and the museum joined forces to restore, rewire and neon light the pieces that truly represent Reno's and the rest of Nevada's appeal through the mid-part of the 20th century.

Neon was essential. Most of the best-known images are gone now, but the exhibition includes yet another cowboy, this one in the shape of the state itself, cowboy hat worn tilted on the side, hand raised in greeting, and chaps ablaze; he stood over the entrance to the Nevada Club, now incorporated into Harrah's Reno. There are images from Harolds Club, also now incorporated into Harrah's, and signs from other businesses, most notably Parker's Western Wear, a destination in and of itself.

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