Tuesday, November 27, 2012

Developing Web Navigation: Visitors Mild, Not Neon Light


Navigation allows audience to discover the material they want by going through a Website using category hyperlinks. It should be developed in a easy, obvious, constant, and efficient way -- like a traffic light, not a neon light.

"Navigation" comes from two Latina words: navies and consent. According to the Merriam-Webster thesaurus, the common significance of "navigate" is "to guide a course through a method... to get around, shift... to create a person's way over or through to function or management the course of."

It is an error to style Web routing as if it were a neon light. The purpose of routing should never be fancy. The job of routing is not to get interest. Rather, routing style is about developing obvious and constant symptoms. Visitors convert to routing when they want to get somewhere on the website. First and major, they want something that is efficient and useful.

A traffic light program is obvious and constant. It uses three colors: red, ruby, and natural. And it uses them in a regular order: red first, ruby in the center, natural at the end. I have yet to listen to anyone grumble traffic lighting are tedious and should modify their style.

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