Wednesday, November 28, 2012

Designing Web Navigation: Traffic Light, Not Neon Light


Navigation allows reader to find the content they want by moving through a Web site using classification links. It should be designed in a simple, clear, consistent, and functional manner -- like a traffic light, not a neon light.

"Navigation" comes from two Latin words: navies and agree. According to the Merriam-Webster dictionary, the general meaning of "navigate" is "to steer a course through a medium... to get around, move... to make one's way over or through to operate or control the course of."

It is a mistake to design Web navigation as if it were a neon light. The objective of navigation should never be flashy. The job of navigation is not to grab attention. Rather, navigation design is about creating clear and consistent signs. Readers turn to navigation when they want to get somewhere on the site. First and foremost, they want something that is functional and informative.

A traffic light system is clear and consistent. It uses three colors: red, amber, and green. And it uses them in a consistent order: red first, amber in the middle, green at the end. I have yet to hear anyone complain traffic lights are boring and should change their design.

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